B2B SaaS Marketing Manager

Motionlab is looking for an experienced B2B SaaS Marketing Manager to join our Marketing team in Brno. The right candidate will be technologically oriented, data-driven, self-starter and marketing bullshit intolerant.

You should possess lead generation skills and have experience in managing results-oriented campaigns. You will have overview above paid advertising, email marketing, peer-to-peer B2B review platforms (G2, Captera etc.) LinkedIn and content creation. That doesn’t mean you have to know everything but you will try and evaluate a lot of different acquisition activities very quickly. Sometimes by yourself, sometimes with other team members. Therefore we are looking for a team player who is also able to work independently and to learn fast.

What You Will Do:

  • Create and manage campaigns for demand generation and user acquisition in corporate B2B

  • Handle account-based marketing tactics

  • Launch and evaluate different test campaigns quickly

  • Measure and evaluate metrics that matter

  • Manage budgets, timelines, resources, processes and technologies that meet company goals for pipeline growth

  • Cooperation with team members and freelance experts

  • Publishing new content to our owned sites

  • Utilizing ASANA (project management tool) to make sure the job will get done, so we can win against our monthly goals

  • Manage requirements for martech stack - with our sales/marketing operations team manage requirements and outputs from our stack including ActiveCampaign, Google Analytics, own media, personalization and more.

Skills & Competencies:

  • 2+ years of experience working in B2B marketing with a focus on demand & lead generation

  • Demonstrated a high performance, particularly in a B2B SaaS environment

  • Great in marketing automation, demand generation, lead nurturing and content creation and execution

  • Experience creating and executing integrated marketing campaigns using events, live webinars, content and digital advertising

  • Budgetary and fiscal responsibility

  • Experience with ActiveCampaign (or similar), Google Analytics, PPC

  • Experience with ABM tools like Outreach, Predictive Analytics

  • Great English (native is a benefit)

  • Approach to come up with unusual and untested marketing tactics

What do we offer?

  • Work for award-winning startup with technology used by clients, such as HBO, Erste Group, ČEZ, Uniqa, Société Générale and many more

  • Hands on experience with the most advanced video personalization technology

  • Be at the start of our international expansion

  • You can try loads of new cool marketing things

  • Flexible working hours

  • Homeoffice (not really a benefit these days)

  • Office in Prague and Brno

  • Decent money

Who we are?

Our team is a combination of creative and technological minds. As we often discuss our product, joining the two worlds together, we could say we have a highly creative developers and a very technologically advanced creative people in our team. That is why we always have so many ideas and so much energy to push the boundaries of video personalization forward. And also why everyone in the company understands terms such as keyframe, pool, composition, renderer or CSV.

If interested, please send your CV together with a letter of motivation to our HR manager Šárka on: jobs@motionlab.io

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