Harbinger

Segment: B2B
Client: Harbinger Strategy
Agency: Harbinger Strategy

In early 2019, Motionlab partnered with Harbinger Strategy to explore the effect that personalization had on outreach. Harbinger Strategy is a sales consulting firm with an ongoing goal to provide the most innovative sales strategies for their clients, and in partnership with Motionlab, tested a new approach to email outreach. The “personalized screenshot” campaign was planned, created and executed with an increase to open and reply rates.

“Personalized video messaging using Motionlab was able to generate a level of interest that broke through passive and indifferent attitudes; in a way that previous email cadences couldn’t.“

Jack Conery, Harbinger Strategy
http://harbingerstrategy.com

b2b

Selected case studies

b

Marketing festival

Conferences & Events

o2

O₂

Telco

css

Uniqa

FSI

k

Krušovice

FMCG