brands in FSI

Explain your product, boost sales & customer loyalty

Webinar FSI E-book

RESULTS ACHIEVED WITH MOTIONLAB PLATFORM IN FINANCIAL AND INSURANCE INDUSTRY

38%

e-mail CTR

90%

finish view ratio

11%

conversion rate

Video personalization is helping FSI brands to create stronger relationships with their customers and achieve significantly higher conversions and ROI.

Customized messaging allows you to speak directly to your clients and inform them about loans, insurance, consultancy and other services. Personalized videos have a finish view ratio of up to 89%, meaning that your messaging will be far more effective.

In less than two minutes they will clearly understand their current financial status and you can save them time and effort by doing the calculations for them. It also gives you an opportunity to offer other services and products.

If interested, they can contact you through a CTA button placed directly in the video. In addition, it's a perfect way to award loyal customers with a special offer.

“This campaign was also a pilot test for Česká spořitelna to see if it makes sense to use personalized videos for our communication. This was proven and so we are now deploying them on selected products.”

Tomáš Burka

internal agency of Česká spořitelna

There are many reasons to use personalized video communication in the financial sector:

Easily inform your clients about loans, insurance, consultancy and other services. After watching a personalized video, your client will understand everything in 2 minutes.
Offer your current customers another product/service. If interested, they can contact you through a CTA button placed directly in the video.
Award loyal customers with an offer through a popular video format.

typical industry use cases