automated DATA is the future of advertising
Maximize your Data
Use your applications
Easily input data from many popular apps (including those listed below). Full documentation exists for multiple use cases and viable solutions can always be found.
Connect any system via API
Use your own application or CRM to connect and deliver data then stay connected for as long as you want (ideal for long-term campaigns). Public API access to Motionlab Platform is simple for everyone.
Manually import data
You can securely import data from a CSV file and use Excel or any other editor to prepare data. The system is intuitive, easy to use and allows flexibility over the use of your data.
choose the option that suits your needs
How to Access Data
Multiple import choices
Import data via API or manually
Motionlab Platform supports two modes to transfer data from any system.
Import data manually from .csv file (with UTF-8 BOM header). This file can be exported from almost any application (like MS Excel) and provides the most straightforward way of data exchange. This mode is most suitable for one time data delivery and short marketing campaigns.
Use REST APIs to connect the application directly to Motionlab Platform to allow longterm marketing campaigns, and automate marketing activities with a fully personalized experience and easy-to-use platform integrations.
Full control of your data
Multiple options for managing your data
Full control of the data is limited to your own organization. Every piece of data is always under your control with designated role-based access for the specific roles of your team - admin, artist, data manager or stats manager. Motionlab does not have access to your data, unless you want it to.
You can choose to import, use or delete whatever data you want via API with total autonomy - either in one go or continuously. At any point you can delete the entire campaign with all the data on it.
Data stored securely
Data is kept in a secure environment
Key security features of Motionlab platform:
- Motionlab paltform uses TLS channel with SHA256-RSA algorithm for all communication and data transfer.
- The certificate is renewed every 6 months.
- Every video has its own unique URL which is combination of user-defined data and a generated identifier.
- Data is stored exclusively in Microsoft Azure Europe data centres, encrypted processing is compliant to FIPS 140-2 and transfer of data between data centres adheres to IEEE 802.1AE MAC Security Standards.
- ISO 27001 (information security management system) and ISO 27018 (for protecting data in the cloud) are ensured on the cloud infrastracture level.
protection and privacy of data
GDPR compliant
The protection and privacy of all data is one of our greatest priorities. All our technology and operations are GDPR compliant and operate in full accordance with the guidelines to ensure they are respectful to customer privacy.
For European customers are used data centres in the EU. We currently use a Western Europe location. Data, rendered videos and related statistics are stored temporarily for the duration of marketing campaign only.
Full GDPR agreedment is located in Motionlab Privacy.
FIND THE SOLUTION THAT WORKS FOR YOU
Most popular data apps
Bloomreach
Communication
Bloomreach (former Exponea) is a customer data & experience platform providing email marketing, lifecycle intelligence, product recommendations, predictive intelligence, personalization, and full channel automation.
Smartemailing
Communication
Connect your e-mailing to large data structures. Synchronize data from your e-shop, ERP, CRM and accounting system in real time and work with information across several platforms.
Integromat
Communication
Integromat lets you connect apps and automate workflows in a few clicks. Move data between apps without effort so you can focus on growing your business.
Personalizard
Communication
A data-driven tool developed by Motionlab and used to approach potential clients or present, launch, up/cross sell a new service or product in a truly engaging way.
Safe, dynamic and flexible use of data
To ensure data is used correctly, we support multiple parameter types
Text and Number
The most basic parameter types for variable text values or numbers.
Examples
names “John Doe”; “Adam novák”
products “Awesome product #1”; “Awesome product #2”
personalized text “Your favourite color is greeen, just like your eyes.”
Prices or amounts “100”; “20 000”;
Combinations “Add 1 item”; “Remove 2 items”
Image
Input data elements such as suggested products or faces. Represented as a publicliy accessible URL value to the resource.
Examples
Image provider “http://i.stack.imgur.com/product.png”
File storage“https://DROPBOX.com/host/<folderID>/
Custom content delivery service “https://custom-url/product.jpeg”
get great results from your data
Innogy's Successful Batch Mode Campaign
Batch mode is the most common mode and is suitable for one-time campaigns or campaigns where the videos are sent out in pre-determined Waves.
The campaign for energy utilities company innogy made smart use of data to engage its customer base and deliver a customized upsell campaign.
The results were outstanding.
See more real-life case studies
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