Microsoft & Alza
The largest Czech e-commerce company presented customers with a unique offer from Microsoft
74%
finish view ratio
34%
CTR
Microsoft used personalized video communication to promote a new device and Microsoft 365 via Alza, one of the largest online consumer electronics retailers in Central Europe.
“Presenting Microsoft’s products and solutions through personalized videos was a great way to engage and surprise our customers. We received many positive reactions and got above-average results, such as 34% CTR.”
Veronika Matlochová
Account Manager at Microsoft
personalized features
Customer‘s name
Customer‘s name
(voiceover)
Personalized offer
Customer‘s current location
Gender
Date
Time
Weather
