Personal consultant for a hundred thousand customers? ČEZ uses video personalization

Czech utility giant ČEZ created an upsell personalized video campaign that promotes home solar panels with an individual savings plan for each customer. Every video includes a specific offer based on the customer‘s location and history with the company. The campaign achieved great results and received very positive customer feedback.

“McCann used Motionlab Platform to create several campaigns for our client ČEZ. The execution of those campaigns was easier than expected and our client found the results very satisfying.”

Markéta Neťuková

Account Manager, McCann 

personalized features

Personalized text

Customer‘s name
(voiceover)

Personalized offer

Address

Sunny days per year in specific locations

How long have they been a customer

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